Startup
Meet the team
Discover the Startup innovation of Genuine Way
Startup means innovation and we are all united by the common goal of serving the environment through our technology.

CEO & Co-founder, Walfredo is the project lead, active in sharing and implementing the vision for Genuine Way. He is directly involved in the conception & management of the larger corporate projects

COO & Co-founder, Amelia will take care of the general communication strategy and relations with the clients in Genuine Way, as well as manage partnerships and HR for our company.

CTO & Co-Founder, Luca is the tech & blockchain lead at Genuine Way. While he might not necessarily be on all the client calls, it’s thanks to Luca that everything will work smoothly


Head of PR & Communication, She considers blockchain a really exciting technology because it’s actually providing transparency and agility in our life. The question in the future will be: “Is it on the blockchain?”

CFO, Chief Financial Officer, They are two strategic and creative thinkers with the ability to discover the strengths and unique values of the startup.

Head of Design, he considers design as a business methodology for solving, creating and developing products and services with a purpose.

Communication Designer. The Genuine Way’s team is made up of people who believe in the potential of blockchain as a practical tool that helps companies in their sustainability efforts. (I still have a lot to learn about it, and I’m grateful to grow with them).

Junior Full Stack and design-centered developer, he believes that blockchain technology has the potential to improve transparency and solidify good brands’ credibility.