![Genuine Way logo](https://genuineway.io/wp-content/uploads/2024/04/genuineway-logo.png)
Elevate your retail products
to a digital dimension
we develop the digital identity of your products to engage your target audience & communicate
your values to consumers
The QR-Code of the past
Until now, brands have used qr-codes to simply link
to company websites or product pages.
A dull and unengaging experience for the consumer
![](https://genuineway.io/wp-content/uploads/2024/06/ENGqrcodepast_genuineway_desktop@2x.png)
The Digital Identity of the future
This is the next gen qrcode. An interactive webapp
that dynamically engages consumers
with content, data & several functionalities
![](https://genuineway.io/wp-content/uploads/2024/06/ENGqrcodefuture_genuineway_desktop@2x.png)
The QR-Code of the past
Until now, brands have used qr-codes to simply link
to company websites or product pages.
A dull and unengaging experience for the consumer
![](https://genuineway.io/wp-content/uploads/2024/06/qrcodeold_vs_new@2x.png)
The Digital Identity of the future
This is the next gen qrcode. An interactive webapp
that dynamically engages consumers
with content, data & several functionalities
![](https://genuineway.io/wp-content/uploads/2024/06/ENGqrcode-futurovspassato_mobile_genuineway@2x.png)
![customer loyalty, traceability, food safety icons](https://genuineway.io/wp-content/uploads/2024/05/sustainability-topics-left.png)
A single WebApp
Several Tools
Any digital identity is composed of several modules & layers,
from the supply chain passport to gamifications,
promos, nutrition & environmental.
You get to choose the composition.
![sustainability, co2, tutorials](https://genuineway.io/wp-content/uploads/2024/05/topics-right.png)
![](https://genuineway.io/wp-content/uploads/2024/05/topic-icon-traceability.png)
![](https://genuineway.io/wp-content/uploads/2024/05/topic-icon-environment.png)
![](https://genuineway.io/wp-content/uploads/2024/05/topic-icon-safety.png)
![](https://genuineway.io/wp-content/uploads/2024/05/topic-icon-blockchain.png)
![](https://genuineway.io/wp-content/uploads/2024/05/topic-icon-certifications.png)
![](https://genuineway.io/wp-content/uploads/2024/05/topic-icon-tutorials.png)
![](https://genuineway.io/wp-content/uploads/2024/05/topic-icon-loyalty.png)
![](https://genuineway.io/wp-content/uploads/2024/05/topic-icon-gamification.png)
![](https://genuineway.io/wp-content/uploads/2024/05/topic-icon-co2.png)
![](https://genuineway.io/wp-content/uploads/2024/05/topic-icon-data.png)
![](https://genuineway.io/wp-content/uploads/2024/05/topic-icon-nutrition.png)
Our Favorite Projects
You are in good company...
![loghi_gw_partner_pelliconi](https://genuineway.io/wp-content/uploads/2024/06/loghi_gw_partner_pelliconi.png)
![loghi_gw_partner_lamolisana](https://genuineway.io/wp-content/uploads/2024/06/loghi_gw_partner_lamolisana.png)
![loghi_gw_partner_tamaris](https://genuineway.io/wp-content/uploads/2024/06/loghi_gw_partner_tamaris.png)
![loghi_gw_partner_ldc](https://genuineway.io/wp-content/uploads/2024/06/loghi_gw_partner_ldc.png)
![loghi_gw_partner_tommyhilfigher](https://genuineway.io/wp-content/uploads/2024/06/loghi_gw_partner_tommyhilfigher.png)
![loghi_gw_partner_ambrosoli](https://genuineway.io/wp-content/uploads/2024/06/loghi_gw_partner_ambrosoli.png)
![loghi_gw_partner_ponti](https://genuineway.io/wp-content/uploads/2024/06/loghi_gw_partner_ponti.png)
![loghi_gw_partner_damico](https://genuineway.io/wp-content/uploads/2024/06/loghi_gw_partner_damico.png)
![loghi_gw_partner_scholl](https://genuineway.io/wp-content/uploads/2024/06/loghi_gw_partner_scholl.png)