GenuineWay

Genuine Way is a Swiss service provider that specializes in developing and distributing software solutions dedicated to the European manufacturers in the foodfashion, cosmetics and design industries.

Our tools utilize blockchain technology to certify authenticity and production quality of consumer goods, with a focus on the topics of environmental and social sustainability.

Genuine Way is a Swiss service provider that specializes in developing and distributing software solutions dedicated to the European manufacturers in the food, fashion, cosmetics and design industries.

Our tools utilize blockchain technology to certify authenticity and production quality of consumer goods, with a focus on the topics of environmental and social sustainability.

About

Genuine Way stems from the initiative of a group of  digital entrepreneurs interested in bringing blockchain technology to the European brand ecosystem.

Our goal is to envision accessible and plug-and-play software applications that can enable brands to digitalize their physical products through the use of smart labels and smartphone connectivity . Our company – incorporated in Switzerland and operating in both the EU and Asia – guarantees an expertise in the analysis of international consumer trends and an extensive knowledge in the field of blockchain technology.
 
OUR MISSION
 
Genuine Way is a specialized partner for brands in the the agrifood, wine, cosmetics and fashion industries. Our belief is that Mediterranean and Southern-European manufacturers are among the brands that can benefit the most out of adopting blockchain technology.
 
Our mission is to certify the quality, the environmental and the social sustainability of consumer goods, providing a competitive advantage to brands that are actively envisioning a better world.
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A blockchain certified story for your product. 
 
Each product has a story to tell: ItemX allows you to directly connect your physical product with the consumer in order to certify its story. This tool utilizes blockchain to register pre-existing certificates & documentation, making this information permanently available to the consumer and organizing it in userfriendly stories about traditionenvironmenthealth and social impact.

100% Authentic Products
 
VERO-tag is an authentication tool that allows consumers to verify the authenticity of a physical product in just a few seconds by using their smartphones.
 
Through the physical application of an innovative anti-counterfeiting technology (AR-CODE), VERO-tag enables brands to scientifically guarantee the origin of their goods and directly interact with their customers.
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The story behind the bottle.
 
Blockwine is a customizable Web Application directly connected to your wine bottle. This plug-and-play solution allows the consumer to browse certified information about the label with a focus on tradition, sustainabilityhealth and social impact.
 
The brand utilizes a dedicated platform for the uploading of production documentation and is attributed a “Transparency Rating” based on the amount & quality of the information provided to the consumer.
Matchelss London, a historic brand of the motorcycle industry and now also a fashion brand, is evolving towards environmental sustainability. They are therefore about to launch their first Vegan Jackets, which are leather jackets entirely made by using vegetable-derived materials. Genuine Way will take care of connecting the physical jackets to its ITEMx digital interface, a platform for onboarding certificates on …
My Chic Jungle and Genuine Way are the new tech partners of Assolombarda. Together, these companies intend to become a key-player in facilitating adoption of blockchain solutions within the companies of the Lombardy region. During the SMAU 2019 in Milan a panel of speakers was organized - including the CEO of Genuine Way - to speak and inform business operators about …
During this years Milano Wine Week, Federico Gordini and Genuine Way presented their new BlockWine application - a vertical certfyng tool dedicated to the wine industry. As a result of this partnership, Blockwine proposes itself as one of the first blockchain-integrated tools actively commercialized in Italy today. It will not only support consumers in understanding wine, but help wineries gain …
The CEO of Genuine Way accompanies the African delegation of the Harambeans to meet Pope Francis in the Vatican. Harambeans is the association of African entrepreneurs who studied in the USA and then returned to their home to bring technological innovation. Genuine Way is a technological partner of the Harambeans supporting those African companies that carry positive environmental and social values. Interviewed …

Blockchain

eos

The growing penetration of blockchain technology in todays business is allowing companies to make corporate information permanently accessible and unalterable. The use of distributed ledgers opens new opportunities for the retail industry to evolve towards a more transparent & engaging customer experience.

Genuine Way utilizes blockchain technology to optimize the flow of information between brands and consumers, certifying origin and quality of the consumer goods. It is agnostic to blockchain protocols, operating on different blockchains, including the widely distributed Ethereum protocol. Genuine Way has a specific expertize on the EOS protocol, a public blockchain that allows a very high performance and extremely low costs thanks to the introduction of the innovative “Proof of Stake” model.

Team

Genuine Way’s specialized team operates between Lugano (Switzerland) and Milan (Italy), guaranteeing expertize
in software developement and retail communication.

A great part of its success depends on gathering an extensive knowledge of both its client’s productions and target customers.

Walfredo

CEO

Digital entrepreneur and innovator in the retail industry. Previously co-founder of lorenzovinci.it, leading agrifood ecommerce in Italy, he is now focusing on bringing affordable plug-and-play blockchain technology to the European brand ecosystem.

Luca

CTO

Awarded by Forbes as an innovator in the "30 Under 30" category, he is responsible for managing the developing team of Genuine Way by applying his technical know-how in the areas of product connectivity and blockchain protocols.

Amelia

HEAD OF SALES

Simone

PROJECT DEVELOPMENT

David

FINANCIAL RELATIONS

EUROPE

SWITZERLAND
Via Somaini 10 – 6900 Lugano

ITALY
Piazza del Tricolore 4 – 20129 Milano

ASIA

HONG KONG
Suite B3-B4, 11 Fl., Tower II
South Seas Centre, 75 Mody Road Tsim
Sha Tsui East, Kowloon


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