Genuine Way is a tech service provider specializing in the development and distribution of blockchain-integrated solutions for manufacturers of consumer goods in the food, fashion, cosmetics & pharma industries.

Our mission is to promote conscious consumption all around the world.

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WHAT KIND OF USER ARE YOU?

Our mission is to promote conscious consumption all around the world

Please select an option below
to help us provide the correct content
WHAT KIND OF USER ARE YOU?

Who we are

Genuine Way is a Swiss software company born with the goal of providing affordable access to blockchain technology for small and middle sized manufacturing businesses.

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Thanks to plug-and-play solutions, we enable brands to digitize their physical products with the use of smart-labels and smartphone connectivity. These initiatives are aimed at creating a new layer of transparency with regards to the supply-chain and the quality level of productions.

Our team is active between Europe and Asia, providing an expertise in the field of consumer trends and a particular focus on the evermore relevant areas of Environmental Sustainability & Social Impact.

Our mission

Genuine Way is a B2B-4C enterprise (Business to Business for Consumer) operating in order to promote socially and environmentally friendly brands. Our final purpose is to facilitate conscious consumption through the use of technology.

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Aware of the essential role that technology plays in determining the evolution of consumer trends, we promote the adoption of blockchain technology with the goal of achieving a higher level of transparency within the retail industry.

We are therefore at the same time a service provider for manufacturers and an online directory for consumers, enabling the latter to reach a higher level of awareness regarding their consumption choices. Genuine Way firmly believes in the possibility of an ecosystem that promotes those brands that choose to protect the local heritage, the environment and the weaker part of society.

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Italian pasta to conquer the US market through the ITEMx® Certification Tool

Matchless London launches the Vegan Jacket: an ITEMx certified product

Genuine Way is presented at the SMAU Convention as the new partner of Assolombarda

Genuine Way launches BlockWine at the Milano Wine Week 2019

Blockchain

The growing penetration of blockchain technology in todays business is allowing companies to make corporate information permanently accessible and unalterable. The use of distributed ledgers opens new opportunities for the retail industry to evolve towards a more transparent & engaging customer experience.

Genuine Way utilizes blockchain technology to optimize the flow of information between brands and consumers, certifying origin and quality of the consumer goods. It is agnostic to blockchain protocols, operating on different blockchains, including the widely distributed Ethereum protocol. Genuine Way has a specific expertize on the EOS protocol, a public blockchain that allows a very high performance and extremely low costs thanks to the introduction of the innovative “Proof of Stake” model.

Team

Genuine Way’s specialized team operates between Lugano (Switzerland) and Milan (Italy), guaranteeing expertize
in software developement and retail communication.

A great part of its success depends on gathering an extensive knowledge of both its client’s productions and target customers.