About

WHO WE ARE

Genuine Way is developed upon the n.1 online food distribution companies in Europe.

The project builds upon the result of 4 years of activity of the two main digital resellers of high-end food products in Italy, LorenzoVinci.it and Foodscovery.

Therefore it enters an existing ecosystem of more than 500 selected local suppliers and 1 million passionate consumers.

TALKING ABOUT US

IN THE NEWS

This is a list of articles and posts talking about us.

11th July 2018

Forbes

Blockchain for the Food Supply Chain

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20th June 2018

LorenzoVinci

The announcement by LorenzoVinci.it

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9th May 2018

B4I

An article by Blockchain4Innovation

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Solution

The Problem & our Solution

The Problem

In the last decade we have seen the consumer progressively returning to healthier and more sustainable food habits. This cultural evolution is part of a greater understanding of the world.

However, high quality food is often target of frauds and forgery attempts, especially in markets far from where the food product is produced. Let's consider the chinese market:

  • ear bullet point The black market of fake food & liquor brands reached US$2 trillion in 2017.
  • ear bullet point Fraud in China cost food brands over US$40 billion of losses per year.
  • ear bullet point After enforcing new food safety laws in 2015, the Chinese government invested over US$800 million in food safety personnel.

Forged products not only cause economic losses, but they can also have an impact on the original product brand image!

Solution

Our solution allows manufacturers to guarantee the authenticity of their products. This, in turn, allows importers to be sure that the products they are buying are in fact authentic.

QR Codes are applied on every single food or liquor item. Every QR Code is unique and linked to an online smart contract system that stores it on a blockchain-based, decentralized database.

The final consumer, when buying the products, can access the Authenticity Certificate by scanning the QR code with their smartphone.

Our technology certifies:

  • ear bullet point That the item is authentic and the code was not scanned any other time.
  • ear bullet point Who the manufacturer is.
  • ear bullet point When the product was purchased from the manufacturer.
  • ear bullet point Who is the authorized distributor/importer.
Genuine Way App

Rating App

Each member of the Genuine community is given the chance to actively participate to the ecosystem through a rating system which is a core element of the project.

Android & ios app

Our Android/IOS App allows you to:

  • ear bullet point Scan a product qr-code and read its Authenticity Certificate
  • ear bullet point Browse out items origin chains
  • ear bullet point Leave a 0-to-5 rating and comment on the product
mobile-app mobile-app mobile-app mobile-app
Creative

Team & Partners

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Walfredo Della Gherardesca
CEO
Co-Founder @ LorenzoVinci.it
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Federico Pastre
CMO
Co-Founder @ LorenzoVinci.it
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Mario Sorbo
CFO
Co-Founder @ Foodscovery.com
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Fabio di Gioia
Food quality expert
Co-Founder @ Foodscovery.com
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Luca Nardelli
CTO
Co-Founder @ Eyra, Forbes 30 Under 30
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Saverio Murgia
COO
Co-Founder @ Eyra, Forbes 30 Under 30
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Giorgio Bottalo Trissino
Former Sales Manager @ Nestlé
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Kliton Marku
Project Manager
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Altea Serafin
Front-end designer
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Cristina Di Fede
Web Content Editor
helpful

Advisors

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Simone Giacomelli
Co-founder @ SingularityNET
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Trent Barnes
Founder @ Zerocap
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David Lake
CEO @ Greater China Capital
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Leon Qiu Yunliang
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Rocco Basilico
CEO @ Oliver's people
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Fabio Pezzotti
CEO @ Iconium
JOIN US

Contact

Have questions? We’re happy to help.