About

WHO WE ARE

Genuine Way is developed upon the n.1 online food distribution companies in Europe.

The project builds upon the result of 4 years of activity of the two main digital resellers of high-end food products in Italy, LorenzoVinci.it and Foodscovery.

Therefore it enters an existing ecosystem of more than 500 selected local suppliers and 1 million passionate consumers.

TALKING ABOUT US

IN THE NEWS

This is a list of articles and posts talking about us.

11th July 2018

Forbes

Blockchain for the Food Supply Chain

View

20th June 2018

LorenzoVinci

The announcement by LorenzoVinci.it

View

9th May 2018

B4I

An article by Blockchain4Innovation

View

Solution

The Problem & our Solution

The Problem

In the last decade we have seen the consumer progressively returning to healthier and more sustainable food habits. This cultural evolution is part of a greater understanding of the world both on an ecological and sociological side.

The traditional values of the small local manufacturer perfectly represent this way of thinking, where food is not only a business made of numbers, but it becomes passion, hard-work and family. This is evermore true in Italy.

This evolution process is threatened everyday by a growing number of problems, such as product forgery and the impossibility to give the consumer a transparent insight on the origin of the product.

Here are the questions that need to be addressed:

Where is the food product coming from?
How and when is the food product manufactured?
Why is this food product considered high-quality?

Solution

Our solution consists of a web-based marketplace interacting with an ecosystem of distributors and suppliers through Ethereum smart contracts. These contracts are designed to allow any party in the food industry to claim the following:

Certified quality of their products
Origin of their products

Certified quality is obtained through a transparent certification process that also takes into account the feedback of consumers, whereas the origin of the products is guaranteed thanks to a per-item identifiability.

When a Genuine Way certified product is ordered on the marketplace, a smart-contract system interacts between the distributor and the supplier generating an unique set of QR-Codes identifying each product in the order. This process can only be enabled where there is a matching between an acceptance of the order on the supplier side and a confirmed crypto transaction on the distributor side

All certified products are identified and therefore blockchain technology allows each end-consumer to know in an incontrovertible way when and where the products were manufactured by the supplier and purchased by the reseller.

Genuine Way App

Rating App

each member of the Genuine community is given the chance to actively participate to the ecosystem through a rating system which is a core element of the project.

Android & ios app

This is indeed the second-step of the certification process. The community is given the authority to determine if or if not a certain supplier should remain in the Genuine Ecosystem.

Our Android/IOS App allows you to:

Scan a product qr-code and get rewarded with GNU tokens
Browse out items origin chains
Leave a 0-to-5 rating and comment on the product

Documents

Whitepaper

Genuine Way is the First Blockchain Based Origin traceability Solution for Artisanal Food Producs.

Abstract

Genuine Way certifies the quality of artisanal food products by tracing their food origin through blockchain technology, therefore fighting forgery and boosting consumer's trust while purchasing high-end food items. It operates through an existing B2B marketplace for retail distributors with a catalogue of over 500 selected suppliers.

English

Token Stats

Token Distribution

Details

To calculate the number of tokens you’ll receive, you can follow the following exchange rate. Note that this applies to public presale contributions only. If you participated through a syndicate or private presale your exchange rate will vary due to discounts and bonuses.

Symbol: GNU

Initial Value: 0.05 USD

Type: ERC223

Token address: 0x783d7ed15e1713d87159dfcd7f196056b5cba303