Genuine Way is a tech service provider specializing in the development and distribution of blockchain-integrated solutions for manufacturers of consumer goods in the food, fashion, cosmetics & pharma industries.

Our mission is to promote conscious consumption all around the world.

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WHAT KIND OF USER ARE YOU?

Genuine Way is a tech service provider
specializing in the development and distribution
of blockchain-integrated solutions
for manufacturers of consumer goods in
the food, fashion, cosmetics & pharma industries.

Our mission is to promote
conscious consumption
all around the world

Please select an option below
to help us provide the correct content
WHAT KIND OF USER ARE YOU?

Who we are

Genuine Way is a Swiss software company born with the goal of providing affordable access to blockchain technology for small and middle sized manufacturing businesses.

Thanks to plug-and-play solutions, we enable brands to digitize their physical products with the use of smart-labels and smartphone connectivity. These initiatives are aimed at creating a new layer of transparency with regards to the supply-chain and the quality level of productions.

Our team is active between Europe and Asia, providing an expertise in the field of consumer trends and a particular focus on the evermore relevant areas of Environmental Sustainability & Social Impact.

Our Mission

Genuine Way is a B2B-4C enterprise (Business to Business for Consumer) operating in order to promote socially and environmentally friendly brands. Our final purpose is to facilitate conscious consumption through the use of technology.

Aware of the essential role that technology plays in determining the evolution of consumer trends, we promote the adoption of blockchain technology with the goal of achieving a higher level of transparency within the retail industry.

We are therefore at the same time a service provider for manufacturers and an online directory for consumers, enabling the latter to reach a higher level of awareness regarding their consumption choices. Genuine Way firmly believes in the possibility of an ecosystem that promotes those brands that choose to protect the local heritage, the environment and the weaker part of society.

Portfolio

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CERTIFY YOUR PRODUCTION STORY ON BLOCKCHAIN

ITEMx® is a digital platform that enables brands to create
connectivity between
products and consumers with the goal
of showcasing their
production history on the public
blockchain
.

This is one of the only tools available today that is offering the
innovation of blockchain technology to
small & medium sized
businesses
, with a specific focus on environmental and social
impact
documental certification

CERTIFY YOUR PRODUCTION STORY ON BLOCKCHAIN

ITEMx® is a digital platform that enables brands to create connectivity between products and consumers with the goal of showcasing its production history on the public blockchain.

This is one of the only tools available today that is offering the innovation of blockchain technology to
small & medium sized businesses, with a specific focus on environmental and social impact documental certification

Blockchain

Blockchain is an online decentralized ledger that enables a single user to upload data and files within it, without also enabling him to univocally alter or remove this entry. The new frontiers of blockchain technology are therefore allowing users to make data certain & permanently available to all.

Genuine Way utilizes blockchain technology to optimize data flow between brands and consumers, issuing supply-chain and production certifications through plug-and-play tools. The goal is to achieve a new level of transparency and support conscious consumption.

Our team is agnostic to protocols, meaning that we choose to utilize different public blockchains according to the specifics of a certain project or tool. Most of our solutions are built on the Ethereum or Eos.io nets, among the top most relevant blockchain protocols in the world today.

Talking About us

Partner Projects

a sustainable fashion campaign

WearMe30Times is a slow fashion initiative co-created by Genuine Way and Maakola, a sustainable fashion brand from Ghana.

In 2016, climate activist Livia Firth successfully launched the #30Wears campaign, an initiative aimed at increasing consumers’ awareness towards the problem of waste relating to the fashion industry

The WearMe30Times campaign is relaunching this message once again in 2020 by adding an extra-layer of technology & gamification that will allow us to truly engage with conscious consumers.

How does it work? Digitally register each single use of a fashion item.
After scanning the QR-CODE WM30T on any item of clothing or accessory, the consumer is sent to an online interface that allows him to play with the product by measuring its level of sustainability and unlocking rewards.
 

Team

Genuine Way’s specialized team operates between Lugano (Switzerland) and Milan (Italy), guaranteeing expertize
in software developement and retail communication.

A great part of its success depends on gathering an extensive knowledge of both its client’s productions and target customers.

If you are a Consumer you can read about us on this page or discover the “Scanned and Certified Products” in the dedicated database.