WHO WE ARE
Genuine Way is developed upon the n.1 online food distribution companies in Europe.
The project builds upon the result of 4 years of activity of the two main digital resellers of high-end food products in Italy, LorenzoVinci.it and Foodscovery.
Therefore it enters an existing ecosystem of more than 500 selected local suppliers and 1 million passionate consumers.
The Problem & our Solution
In the last decade we have seen the consumer progressively returning to healthier and more sustainable food habits. This cultural evolution is part of a greater understanding of the world.
However, high quality food is often target of frauds and forgery attempts, especially in markets far from where the food product is produced. Let's consider the chinese market:
- The black market of fake food & liquor brands reached US$2 trillion in 2017.
- Fraud in China cost food brands over US$40 billion of losses per year.
- After enforcing new food safety laws in 2015, the Chinese government invested over US$800 million in food safety personnel.
Forged products not only cause economic losses, but they can also have an impact on the original product brand image!
Our solution allows manufacturers to guarantee the authenticity of their products. This, in turn, allows importers to be sure that the products they are buying are in fact authentic.
QR Codes are applied on every single food or liquor item. Every QR Code is unique and linked to an online smart contract system that stores it on a blockchain-based, decentralized database.
The final consumer, when buying the products, can access the Authenticity Certificate by scanning the QR code with their smartphone.
Our technology certifies:
- That the item is authentic and the code was not scanned any other time.
- Who the manufacturer is.
- When the product was purchased from the manufacturer.
- Who is the authorized distributor/importer.
Genuine Way App
Each member of the Genuine community is given the chance to actively participate to the ecosystem through a rating system which is a core element of the project.
Android & ios app
Our Android/IOS App allows you to:
- Scan a product qr-code and read its Authenticity Certificate
- Browse out items origin chains
- Leave a 0-to-5 rating and comment on the product
Team & Partners
Have questions? We’re happy to help.
- [email protected]
- Join us on Telegram