Genuine Way logo

Elevate your retail products
to a digital dimension

we develop the digital identity of your products to engage your target audience & communicate
your values to consumers

Genuine Way logo

Elevate your retail products
to a digital dimension

We develop the digital identity of retail products
to engage your target audience & communicate
your values to consumers

Learn about
the Digital Identity
of retail products

The Digital identity is a new touchpoint with consumers.
It’s a digital experience, connected to the packaging or label of your product, that enables a valuable interaction with offline users.

The QR-Code of the past

Until now, brands have used qr-codes to simply link
to company websites or product pages.
A dull and unengaging experience for the consumer

The Digital Identity of the future

This is the next gen qrcode. An interactive webapp
that dynamically engages consumers
with content, data & several functionalities

The QR-Code of the past

Until now, brands have used qr-codes to simply link
to company websites or product pages.
A dull and unengaging experience for the consumer

The Digital Identity of the future

This is the next gen qrcode. An interactive webapp
that dynamically engages consumers
with content, data & several functionalities

customer loyalty, traceability, food safety icons

A single WebApp
Several Tools

Any digital identity is composed of several modules & layers,
from the supply chain passport to gamifications,
promos, nutrition & environmental.
You get to choose the composition.

sustainability, co2, tutorials

Our Favorite Projects

Are you ready to launch
your brand’s webapp ?

You are in good company...

The process is very simple

from consultancy to design & development,
we build your tailor-made company webapp in 60 days

Consultancy

1

Design

2

Software

3

Management

4

Grow your audience

Monitor your performances in real time.
We enable you to enact strategies
that will increase your retail consumer audience
month-by-month