GEN Blockchain Platform enables brands or manufacturers
to register the
environmental impact of their supply-chain
on the public blockchain.

This tool is currently used by over 40 brands across Europe to fight
greenwashing and connect with ethical consumers.

Blockchain software

What is GEN?

“GEN Blockchain Plaftorm” is an integrated tool used to source and register corporate documentation on a public blockchain. Its goal is to make information pertaining to ESG related topics permanently available to consumers.

Following a discovery activity by Genuine Way, the tool will aggregate information pertaining to the environmental impact of your product and its supply chain

Activate your
qr-codes

Following the blockchain notarization, GEN Blockchain Platform is used to generate qr-codes to be connected to your products. Each qr-code contains the sustainability story of your item, backed by the due diligence analysis completed by Genuine Way.

Now you will be able to communicate your ethical values to any conscious consumer that will interact with your products. 

Take part in a growing ecosystem

By choosing the GEN Blockchain Platform, your company will have the opportunity to join a fast growing ecosystem of sustainable brands in Europe. Our brands operate in the food, fashion and cosmetics industries: every brand connects an interactive catalogue to its active qr-codes, therefore generating visibility and sales opportunities for all the other brands.

This is the first aggregator of ethical consumers from qr-codes/NFC beacons and a valuable opportunity to generate offline/online circularity.

GEN Blockchain Platform enables brands or manufacturers
to register the
environmental impact of their supply-chain
on the public blockchain.

This tool is currently used by over 40 brands across Europe to fight
greenwashing and connect with ethical consumers.

Blockchain software

What is GEN?

GEN Blockchain Plaftorm is an integrated tool used to source and register corporate documentation on a public blockchain. Its goal is to make information pertaining to ESG related topics permanently available to consumers.

Following a discovery activity by Genuine Way, the tool will aggregate information pertaining to the environmental impact of your product and its supply chain

Activate your
qr-codes

Following the blockchain notarization, GEN Blockchain Platform is used to generate qr-codes to be connected to your products. Each qr-code contains the sustainability story of your item, backed by the due diligence analysis completed by Genuine Way.

Now you will be able to communicate your ethical values to any conscious consumer that will interact with your products. 

Take part in a growing ecosystem

By choosing the GEN Blockchain Platform, your company will have the opportunity to join a fast growing ecosystem of sustainable brands in Europe. Our brands operate in the food, fashion and cosmetics industries: every brand connects an interactive catalogue to its active qr-codes, therefore generating visibility and sales opportunities for all the other brands.

This is the first aggregator of ethical consumers from qr-codes/NFC beacons and a valuable opportunity to generate offline/online circularity.