Genuine Way is very happy to announce its partnership with AVANI Apparel – eco sustainable fashion brand – has chosen to adopt blockchain technology in order to certify its supply-chain.

AVANI is an outstanding example of 100% sustainable fashion wear, producing its creation from Tencèl fibers and other innovative bio-degradable materials.

The brand is able to certify the environmental impact of its production from the fabric, to sewing and dyeing.

This is what we call conscious consumption!