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Le sfide che affrontano oggi le aziende Comunicare i valori del brand ed il proprio impegno per i temi che stanno a cuore dei nuovi consumatori: Campagne attraverso canali convenzionali come TV e radio sono percepite come intrusive e sempre meno tollerate. I social media sono dispersivi e affollati di contenuti e pubblicità della concorrenza. […]
MATCHLESS e la giacca Vegana: un certificato ItemX
Matchelss London, storica casa del settore motociclistico ed ora anche marchio del fashion, scende in pista a favore dell’ambiente. E’ infatti in corso di produzione la sua nuova linea di gacche vegane, ovvero interamente realizzate utilizzando pelle di origine non animale bensì vegetale. Genuine Way si occuperà di connettere le giacche fisiche alla sua interfaccia […]
Matchless London launches the Vegan Jacket: an ITEMx certified product
Matchelss London, a historic brand of the motorcycle industry and now also a fashion brand, is evolving towards environmental sustainability. They are therefore about to launch their first Vegan Jackets, which are leather jackets entirely made by using vegetable-derived materials. Genuine Way will take care of connecting the physical jackets to its ITEMx digital interface, […]
Italian pasta to conquer the US market through the ITEMx® Certification Tool
SOLITALY, a brand specializing in traditional Apulian pasta products, partners with Genuine Way SA to conquer the US Market. This Italian producer has just completed a production certification project by utilizing ITEMx®, a plug-and-play software tool launched by Genuine Way SA last fall 2019. ITEMx® is an online platform that allows brands to upload corporate […]
Fratelli Corrà chooses Genuine Way to complete its product certification process.
Fratelli Corrà, the oldest and most traditional meat producer of the famous Trentino region (Italy), chooses Genuine Way to complete its product certification process. The local brand is nationally well know for guaranteeing premium quality gourmet specialities, with a special care for sustainability in the animal breeding as well as healthiness of their products. Through […]
Genuine Way Awarded by EOS.VC
Block.one announced its EOS VC Grants Program in December 2019, offering $50,000 to qualified recipients who are contributing to the advancement of the EOSIO ecosystem through innovative products and services. The funding is intended to enable promising businesses using or supporting the EOSIO protocol to progress from ideas to innovations. The funded projects represent a […]
White Show Milano: fashion, future & sustainability
From 24Th to 27Th September, WHITE SHOW Milano, the most important event of Milan fashion week, took place.
An event to restart together: the focus was on the new role of fashion, the future paradigms of retail and sustainability issues.
Genuine Way was partner of WSM, bringing its technological know-how in the blockchain field.
In particular, on Saturday 26Th September, our CEO Walfredo della Gherardesca partecipated in a panel regarding the future of retail and the opportunities that new technologies offer to increase counscious consume.
Wear Me 30 Times, let’s be sustainable together!
From 24Th to 27Th September, WHITE SHOW Milano, the most important event of Milan fashion week, took place.
An event to restart together: the focus was on the new role of fashion, the future paradigms of retail and sustainability issues.
Genuine Way was partner of WSM, bringing its technological know-how in the blockchain field.
In particular, on Saturday 26Th September, our CEO Walfredo della Gherardesca partecipated in a panel regarding the future of retail and the opportunities that new technologies offer to increase counscious consume.
New sustainable brands in Genuine Way family!
We are thrilled to announce that six ambitious and sustainable brands have joined the Genuine Way family. Let’s take a look at each of them to understand how they are positively affecting our planet, and at the same time obtaining huge commercial success ! Womsh Womsh has been producing sustainable footwear since 2014. The brand […]
Genuine Way: finalist in the “FoodTech 500” for 2020
Genuine Way has been selected as a finalist in the FoodTech 500 for 2020, the world’s first definitive list of the global entrepreneurial talent at the intersection between food, technology, and sustainability. Thank you Forward Fooding for choosing us and for issuing your yearly report. Everyday at Genuine Way we support a growing ecosystem of innovative European […]
