GenuineWay

Matchless London launches the Vegan Jacket: an ITEMx certified product

Matchelss London, a historic brand of the motorcycle industry and now also a fashion brand, is evolving towards environmental sustainability. They are therefore about to launch their first Vegan Jackets, which are leather jackets entirely made by using vegetable-derived materials.

Genuine Way will take care of connecting the physical jackets to its ITEMx digital interface, a platform for onboarding certificates on the public blockchain. The consumer, at home or in the store, will be enabled to access the vegan certificate of the product at any time in order to know about its positive environmental impact.

The fashion industry is proving to be increasingly attentive to capturing consumer needs and, more generally, to respecting the values of eco-sustainability. After the substantial reduction of furs, the leather market is also on the verge of a revolution: new materials are invented, through vegetable or chemical mixtures, as real alternatives to animal skin and leather. The result is often a product which is just as good as the original leather one but doesnt harm the ecosystem.

Genuine Way will always be on the front line to support any brand wishing to embark on this route.

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Made in Italy 100%

This is the “Made in Italy” certification, a title that can only be given to products that have been manufactured and packaged in the territory of Italy. Given the world-reknown food heritage of this country, it is a valuable indication that the product provides a quality above-average, as well as an attention to details and to long-lasting traditions.

Monte Etna DOP

“Monte Etna” is a local protected heritage (DOP) of Italy, applied to specific productions located in the region of Sicily, around the province of Catania and the area surrounding the Etna volcano.

This certification is dedicated to Olive Oil productions. In order for a product to be granted this certification it needs to meet both of the following requirements: (a) it needs to come from olive trees located in the Mount Etna area and (b) it needs to be made with 65% of “Nocellara Etnea” a native variety of olive from this area. The remaining 35% of oil has to come from one of the following varieties: “Moresca”, “Tonda Iblea”, “Ogliarola Messinese” , “Biancolilla”, “Brandofino” and “Olivo di Castiglione”.

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Protected Heritage of Italy (DOP)​

The DOP Foods of Italy (Denominazione D’Origine Protetta) are those agrifood products that are part of one of the special local heritages protected by the State through a certification. Their ingredients need to be locally grown and they need to be locally packaged.

Italian specialties get DOP recognition by following, step by step, a strict set of guidelines, therefore this certificate becomes a synonimous of quality. Its content and meaning may vary significantly between a DOP and another.

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ICEA BIOLOGICAL CERTIFICATE

ICEA is the institute for the ethical and environemntal certification, an independent and qualified Certification Institute operating as a non-profit consortium. It operates true auditing professionals applying rigid protocols to verify if a producer is eco-friendly and sustainable.

The specific focus of ICEA is to certify productions coming from organic farming in Italy.