Genuine Way at Gulfood Dubai: jumping in the future!

The first International fair in the presence of visitors took place in Dubai from February 21st through 25th.Gulfood  was the first fair following one year  of Covid-19 global pandemic and is also one of the most important world event regarding food.  We were so lucky to have the opportunity to take part in it; we choose to attend […]

Progetta in verde

Four of the most prestigious fashion and design academies in Italy have come together to promote the theme of sustainability among their students. Progetta in Verde is a “talent competition” created by Genuine Way and the Italian Fashion & Design Academy to encourage Italian academia to reflect on these important issues within their study programs […]

Euro Green Award EGA

#genuineway is happy to announce that the TOP20 brands of this year’s #eurogreenaward have been selected! We are absolutely thrilled with the overwhelming response and quality of the applications. We received a wide variety of sustainability ideas & ESG innovations coming from all over Europe.It has been a very hard task for Genuine Way and for our international […]

The ID Factory

After the great success of our Fashion Traceability Forum, it’s time to unveil what Genuine Way and The ID Factory have been working on for the past months: a pilot-project launch of our Digital Product Passport with Tommy Hilfiger  A joint effort between 3 companies to bring true innovation in the Fashion industry. An all-in-one […]

Cantine Lizzano, when wines meets Blockchain Technology

Cantine Lizzano, a prestigious winery from Puglia (Italy), enters the ecosystem of Genuine Way. The project will focus on certifying a premium supply-chain of small local suppliers through the use of blockchain technology. This will enable consumers to understand what makes this wine a “made in Italy” excellency.

AVANI Apparel: eco sustainable fashion brand chooses blockchain

Genuine Way is very happy to announce its partnership with AVANI Apparel – eco sustainable fashion brand – has chosen to adopt blockchain technology in order to certify its supply-chain. AVANI is an outstanding example of 100% sustainable fashion wear, producing its creation from Tencèl fibers and other innovative bio-degradable materials. The brand is able to certify the environmental impact of its production from the fabric, to sewing […]


Genuine Way could not miss the appointment with Cibus, which represents the reference event of the Italian agrifood sector. In a critical area such as food safety, Genuine Way represents the way to guarantee consumers the ability to instantaneously trace the entire lifecycle of food products, from the origin to the table giving consumers the […]

Maakola and Genuine Way debut at the New York Fashion Week

Maakola and Genuine Way debut at the New York Fashion Week and get blockchain technology on the catwalk. Maakola leverages Genuine Way’s blockchain technology to show consumers its policy and transparency, every Maakola piece comes with a qrcode detailing the production process that we verified and notarized on blockchain. Two years ago we started working […]

Gitex Global in Dubai

Genuine Way will attend Gitex Global in Dubai to celebrate the digital revolution, gathering new info and joining the world’s most vibrant community network of technical minds, skills and talent that showcase the creative ingenuity behind the industry’s most ground-breaking technologies. A community that meets for incredible networking, knowledge exchange and business empowerment aiming at […]

Tecnopolo Fondazione Agire

Genuine Way has new offices in Lugano! We are at Tecnopolo Fondazione Agire, the Swiss organization that addresses the needs of the technology and business incubators and that represents their interests with the goal of the development of biotech internationally, promoting innovation and supporting its members. The companies present at the Tecnopolo Ticino have to […]