GenuineWay

Italian pasta to conquer the US market through the ITEMx® Certification Tool

SOLITALY, a brand specializing in traditional Apulian pasta products, partners with Genuine Way SA to conquer the US Market.

This Italian producer has just completed a production certification project by utilizing ITEMx®, a plug-and-play software tool launched by Genuine Way SA last fall 2019.

ITEMx® is an online platform that allows brands to upload corporate documentation on the Ethereum public blockchain, generating an interactive native-mobile story of the production to be connected to the physical product. 

With regards to this specific certification, SOLITALY was able to certify the 100% “Made in Italy” provenance of their pasta ingredients, as well as data pertaining to their distribution-chain.

The newly packaged pasta products are now to be shipped to the US market, where they will be distributed by a well-known imported foods retailer. By interacting with the label through their smartphones, the American consumers will be able to browse certified information and on-chain documentation understanding more about what makes this a premium-quality production

This is just another compelling example of how technology can help the “Made in Italy” ecosystem to consolidate their presence on the international markets and highlight their competitive advantage