Product Transparency
Digital Identity
Customer Engagement
Digital Product Passport
Elevate Your Product to a Digital Dimension
Turn unknown consumers into profiled, loyal users. Get more from the retail channel.
Trusted by over 20 leading FMCG brands
Active clients in FMCG sectors
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QR codes managed
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Profiled consumers in 2025
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About Us
Your technology partner specialized in creating digital tools for audience engagement in GDO and HoReCa channels.
We transform unknown customers into connected, engaged and loyal users.
Success Stories
We bring to life digital experiences that connect physical products to the online world. From gamification to blockchain, we help GDO and HoReCa brands build direct, measurable and loyalty-driven relationships with their consumers.
Food & Beverage
Felicia
Tool di nutrizione specifico per formato: ricette personalizzate e quiz interattivi.
GDO
LifeBag
Utility app che premia l'utente e fornisce promemoria sulla durata degli alimenti.
Food & Beverage
La Molisana
Un’esperienza interattiva che connette il packaging al digitale, con meccaniche di gioco e loyalty.
What We Do
We create a new, meaningful touchpoint between the brand and its customers. We bring retail channel consumers closer to the brand, transforming them from unknown visitors into profiled, loyal users.
We Connect
We engage consumers with interactive digital experiences — from packaging to QR codes — turning curiosity into action.
We Profile
We collect data and insights from your customers, building a first-party database of your audience.
We Build Loyalty
We build ongoing relationships with loyalty tools, coupons and personalised communication.
Magnet Idea
A single touchpoint that captures the consumer, drawing their attention with something useful, curious and engaging.
Choose the Right Mix
Discover the WebApps for the Retail World
Compliance
Blockchain
EU DPP
Certifications
Transparency
Company Storytelling
Nutrition
Sustainability
Quality
Digital Label
Traceability
Engagement
Media Content
Coupon
Gamification
Gamification
Profiling
Aggregate Your Audience from Multiple Channels
We gather your target users from multiple channels through a comprehensive communication strategy.
Why Activate a Digital Experience
Today's technology allows brands to directly engage their customers through an omnichannel strategy that overcomes the barriers imposed by retail channels.
50k
Scans
30K
Total Users
25%
Average Return Rate
1,24 Min
session time
Testimonial
What They Say About Us
We work with Genuine Way on our digital innovation and servitization projects, and their team demonstrates technical expertise, flexibility and genuine human depth on a daily basis. This combination makes the partnership solid and lasting, turning every challenge into a shared opportunity — some of which have already materialised into real success stories.
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Lorenzo Monti
Innovation & GTM Strategy Manager – Pelliconi
Genuine Way has proved to be a valuable partner in our innovation journey: thanks to their technology, our packaging has become digital touchpoints that improve dialogue with consumers in a simple, measurable way. Digital Product Passports help us better communicate the brand’s values, quality and sustainability, reinforcing — even on shelf — the perception of our commitment.
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Maria Teresa Burdo
Food Trust & CSR Communication Specialist
Choosing Genuine Way for this project was a natural decision: we were looking for a partner able to transform our supply chain values into a living, accessible story. This collaboration gives voice to the traceability and quality of our honey, returning value to us through data that become opportunities to listen and understand our relationship with the people who choose us.
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Federico Foti
General Manager G.B. – Ambrosoli
