AVANI Apparel: eco sustainable fashion brand chooses blockchain
Genuine Way is very happy to announce its partnership with AVANI Apparel – eco sustainable fashion brand – has chosen to adopt blockchain technology in order to certify its supply-chain. AVANI is an outstanding example of 100% sustainable fashion wear, producing its creation from Tencèl fibers and other innovative bio-degradable materials. The brand is able to certify the environmental impact of its production from the fabric, to sewing […]
The ID Factory
After the great success of our Fashion Traceability Forum, it’s time to unveil what Genuine Way and The ID Factory have been working on for the past months: a pilot-project launch of our Digital Product Passport with Tommy Hilfiger A joint effort between 3 companies to bring true innovation in the Fashion industry. An all-in-one […]
Wear Me 30 Times, let’s be sustainable together!
From 24Th to 27Th September, WHITE SHOW Milano, the most important event of Milan fashion week, took place.
An event to restart together: the focus was on the new role of fashion, the future paradigms of retail and sustainability issues.
Genuine Way was partner of WSM, bringing its technological know-how in the blockchain field.
In particular, on Saturday 26Th September, our CEO Walfredo della Gherardesca partecipated in a panel regarding the future of retail and the opportunities that new technologies offer to increase counscious consume.
Matchless London launches the Vegan Jacket: an ITEMx certified product
Matchelss London, a historic brand of the motorcycle industry and now also a fashion brand, is evolving towards environmental sustainability. They are therefore about to launch their first Vegan Jackets, which are leather jackets entirely made by using vegetable-derived materials. Genuine Way will take care of connecting the physical jackets to its ITEMx digital interface, […]
