Genuine Way is very happy to announce its partnership with AVANI Apparel – eco sustainable fashion brand – has chosen to adopt blockchain technology in order to certify its supply-chain. AVANI is an outstanding example of 100% sustainable fashion wear, producing its creation from Tencèl fibers and other innovative bio-degradable materials. The brand is able to certify the environmental impact of its production from the fabric, to sewing […]
After the great success of our Fashion Traceability Forum, it’s time to unveil what Genuine Way and The ID Factory have been working on for the past months: a pilot-project launch of our Digital Product Passport with Tommy Hilfiger A joint effort between 3 companies to bring true innovation in the Fashion industry. An all-in-one […]
From 24Th to 27Th September, WHITE SHOW Milano, the most important event of Milan fashion week, took place.
An event to restart together: the focus was on the new role of fashion, the future paradigms of retail and sustainability issues.
Genuine Way was partner of WSM, bringing its technological know-how in the blockchain field.
In particular, on Saturday 26Th September, our CEO Walfredo della Gherardesca partecipated in a panel regarding the future of retail and the opportunities that new technologies offer to increase counscious consume.
Matchelss London, a historic brand of the motorcycle industry and now also a fashion brand, is evolving towards environmental sustainability. They are therefore about to launch their first Vegan Jackets, which are leather jackets entirely made by using vegetable-derived materials. Genuine Way will take care of connecting the physical jackets to its ITEMx digital interface, […]