Genuine Way is very happy to announce its partnership with AVANI Apparel – eco sustainable fashion brand – has chosen to adopt blockchain technology in order to certify its supply-chain. AVANI is an outstanding example of 100% sustainable fashion wear, producing its creation from Tencèl fibers and other innovative bio-degradable materials. The brand is able to certify the environmental impact of its production from the fabric, to sewing […]
Cantine Lizzano, a prestigious winery from Puglia (Italy), enters the ecosystem of Genuine Way. The project will focus on certifying a premium supply-chain of small local suppliers through the use of blockchain technology. This will enable consumers to understand what makes this wine a “made in Italy” excellency.
After the great success of our Fashion Traceability Forum, it’s time to unveil what Genuine Way and The ID Factory have been working on for the past months: a pilot-project launch of our Digital Product Passport with Tommy Hilfiger A joint effort between 3 companies to bring true innovation in the Fashion industry. An all-in-one […]
From 24Th to 27Th September, WHITE SHOW Milano, the most important event of Milan fashion week, took place.
An event to restart together: the focus was on the new role of fashion, the future paradigms of retail and sustainability issues.
Genuine Way was partner of WSM, bringing its technological know-how in the blockchain field.
In particular, on Saturday 26Th September, our CEO Walfredo della Gherardesca partecipated in a panel regarding the future of retail and the opportunities that new technologies offer to increase counscious consume.
Fratelli Corrà, the oldest and most traditional meat producer of the famous Trentino region (Italy), chooses Genuine Way to complete its product certification process. The local brand is nationally well know for guaranteeing premium quality gourmet specialities, with a special care for sustainability in the animal breeding as well as healthiness of their products. Through […]
SOLITALY, a brand specializing in traditional Apulian pasta products, partners with Genuine Way SA to conquer the US Market. This Italian producer has just completed a production certification project by utilizing ITEMx®, a plug-and-play software tool launched by Genuine Way SA last fall 2019. ITEMx® is an online platform that allows brands to upload corporate […]
Matchelss London, a historic brand of the motorcycle industry and now also a fashion brand, is evolving towards environmental sustainability. They are therefore about to launch their first Vegan Jackets, which are leather jackets entirely made by using vegetable-derived materials. Genuine Way will take care of connecting the physical jackets to its ITEMx digital interface, […]