GenuineWay

Vatican Summit: Genuine Way supporting the African Harambeans

The CEO of Genuine Way accompanies the African delegation of the Harambeans to meet Pope Francis in the Vatican. Harambeans is the association of African entrepreneurs who studied in the USA and then returned to their home to bring technological innovation.

Genuine Way is a technological partner of the Harambeans supporting those African companies that carry positive environmental and social values.

Interviewed during the Vatican Summit, Walfredo Della Gherardesca (CEO of Genuine Way) said that “making a virtue out of necessity, African companies are often the enterprises that are most effectively embracing the values of environmental sustainability and social impact”. During the conference several entrepreneurs presented stories of progressive local agriculture that is limiting water waste or “recycling” crops that are not sufficiently appreciated. Genuine Way is active in the states of Ghana, Kenya and Nigeria, thanks to some local distribution partnerships. Using the ITEMx platform, various producers from the African continent will be able to tell their stories when entering the US and Asian markets.

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Made in Italy 100%

This is the “Made in Italy” certification, a title that can only be given to products that have been manufactured and packaged in the territory of Italy. Given the world-reknown food heritage of this country, it is a valuable indication that the product provides a quality above-average, as well as an attention to details and to long-lasting traditions.

Monte Etna DOP

“Monte Etna” is a local protected heritage (DOP) of Italy, applied to specific productions located in the region of Sicily, around the province of Catania and the area surrounding the Etna volcano.

This certification is dedicated to Olive Oil productions. In order for a product to be granted this certification it needs to meet both of the following requirements: (a) it needs to come from olive trees located in the Mount Etna area and (b) it needs to be made with 65% of “Nocellara Etnea” a native variety of olive from this area. The remaining 35% of oil has to come from one of the following varieties: “Moresca”, “Tonda Iblea”, “Ogliarola Messinese” , “Biancolilla”, “Brandofino” and “Olivo di Castiglione”.

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Protected Heritage of Italy (DOP)​

The DOP Foods of Italy (Denominazione D’Origine Protetta) are those agrifood products that are part of one of the special local heritages protected by the State through a certification. Their ingredients need to be locally grown and they need to be locally packaged.

Italian specialties get DOP recognition by following, step by step, a strict set of guidelines, therefore this certificate becomes a synonimous of quality. Its content and meaning may vary significantly between a DOP and another.

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ICEA BIOLOGICAL CERTIFICATE

ICEA is the institute for the ethical and environemntal certification, an independent and qualified Certification Institute operating as a non-profit consortium. It operates true auditing professionals applying rigid protocols to verify if a producer is eco-friendly and sustainable.

The specific focus of ICEA is to certify productions coming from organic farming in Italy.