Tecnopolo Fondazione Agire

Fondazione Agire Tecnopolo

Genuine Way has new offices in Lugano! We are at Tecnopolo Fondazione Agire, the Swiss organization that addresses the needs of the technology and business incubators and that represents their interests with the goal of the development of biotech internationally, promoting innovation and supporting its members. The companies present at the Tecnopolo Ticino have to […]


Cibus agritech

Genuine Way could not miss the appointment with Cibus, which represents the reference event of the Italian agrifood sector. In a critical area such as food safety, Genuine Way represents the way to guarantee consumers the ability to instantaneously trace the entire lifecycle of food products, from the origin to the table giving consumers the […]

Euro Green Award EGA

Ega Green Award

#genuineway is happy to announce that the TOP20 brands of this year’s #eurogreenaward have been selected! We are absolutely thrilled with the overwhelming response and quality of the applications. We received a wide variety of sustainability ideas & ESG innovations coming from all over Europe.It has been a very hard task for Genuine Way and for our international […]

Progetta in verde

progetta in verde Genuine Way

Four of the most prestigious fashion and design academies in Italy have come together to promote the theme of sustainability among their students. Progetta in Verde is a “talent competition” created by Genuine Way and the Italian Fashion & Design Academy to encourage Italian academia to reflect on these important issues within their study programs […]

White Show Milano: fashion, future & sustainability

From 24Th to 27Th September, WHITE SHOW Milano, the most important event of Milan fashion week, took place.

An event to restart together: the focus was on the new role of fashion, the future paradigms of retail and sustainability issues.

Genuine Way was partner of WSM, bringing its technological know-how in the blockchain field.

In particular, on Saturday 26Th September, our CEO Walfredo della Gherardesca partecipated in a panel regarding the future of retail and the opportunities that new technologies offer to increase counscious consume.

Genuine Way Awarded by EOS.VC

Block.one announced its EOS VC Grants Program in December 2019, offering $50,000 to qualified recipients who are contributing to the advancement of the EOSIO ecosystem through innovative products and services. The funding is intended to enable promising businesses using or supporting the EOSIO protocol to progress from ideas to innovations. The funded projects represent a […]