Gitex Global in Dubai
Genuine Way will attend Gitex Global in Dubai to celebrate the digital revolution, gathering new info and joining the world’s most vibrant community network of technical minds, skills and talent that showcase the creative ingenuity behind the industry’s most ground-breaking technologies. A community that meets for incredible networking, knowledge exchange and business empowerment aiming at […]
Maakola and Genuine Way debut at the New York Fashion Week
Maakola and Genuine Way debut at the New York Fashion Week and get blockchain technology on the catwalk. Maakola leverages Genuine Way’s blockchain technology to show consumers its policy and transparency, every Maakola piece comes with a qrcode detailing the production process that we verified and notarized on blockchain. Two years ago we started working […]
Cibus
Genuine Way could not miss the appointment with Cibus, which represents the reference event of the Italian agrifood sector. In a critical area such as food safety, Genuine Way represents the way to guarantee consumers the ability to instantaneously trace the entire lifecycle of food products, from the origin to the table giving consumers the […]
The ID Factory
After the great success of our Fashion Traceability Forum, it’s time to unveil what Genuine Way and The ID Factory have been working on for the past months: a pilot-project launch of our Digital Product Passport with Tommy Hilfiger A joint effort between 3 companies to bring true innovation in the Fashion industry. An all-in-one […]
