The ID Factory

The ID Factory

After the great success of our Fashion Traceability Forum, it’s time to unveil what Genuine Way and The ID Factory have been working on for the past months: a pilot-project launch of our Digital Product Passport with Tommy Hilfiger  A joint effort between 3 companies to bring true innovation in the Fashion industry. An all-in-one […]

Genuine Way at Gulfood Dubai: jumping in the future!

The first International fair in the presence of visitors took place in Dubai from February 21st through 25th.Gulfood  was the first fair following one year  of Covid-19 global pandemic and is also one of the most important world event regarding food.  We were so lucky to have the opportunity to take part in it; we choose to attend […]

Genuine Way: finalist in the “FoodTech 500” for 2020

Genuine Way has been selected as a finalist in the FoodTech 500 for 2020, the world’s first definitive list of the global entrepreneurial talent at the intersection between food, technology, and sustainability. Thank you Forward Fooding for choosing us and for issuing your yearly report. Everyday at Genuine Way we support a growing ecosystem of innovative European […]

New sustainable brands in Genuine Way family!

We are thrilled to announce that six ambitious and sustainable brands have joined the Genuine Way family. Let’s take a look at each of them to understand how they are positively affecting our planet, and at the same time obtaining huge commercial success ! Womsh Womsh has been producing sustainable footwear since 2014. The brand […]

Wear Me 30 Times, let’s be sustainable together!

From 24Th to 27Th September, WHITE SHOW Milano, the most important event of Milan fashion week, took place.

An event to restart together: the focus was on the new role of fashion, the future paradigms of retail and sustainability issues.

Genuine Way was partner of WSM, bringing its technological know-how in the blockchain field.

In particular, on Saturday 26Th September, our CEO Walfredo della Gherardesca partecipated in a panel regarding the future of retail and the opportunities that new technologies offer to increase counscious consume.

White Show Milano: fashion, future & sustainability

From 24Th to 27Th September, WHITE SHOW Milano, the most important event of Milan fashion week, took place.

An event to restart together: the focus was on the new role of fashion, the future paradigms of retail and sustainability issues.

Genuine Way was partner of WSM, bringing its technological know-how in the blockchain field.

In particular, on Saturday 26Th September, our CEO Walfredo della Gherardesca partecipated in a panel regarding the future of retail and the opportunities that new technologies offer to increase counscious consume.

Genuine Way Awarded by EOS.VC

Block.one announced its EOS VC Grants Program in December 2019, offering $50,000 to qualified recipients who are contributing to the advancement of the EOSIO ecosystem through innovative products and services. The funding is intended to enable promising businesses using or supporting the EOSIO protocol to progress from ideas to innovations. The funded projects represent a […]

Italian pasta to conquer the US market through the ITEMx® Certification Tool

Solitaly

SOLITALY, a brand specializing in traditional Apulian pasta products, partners with Genuine Way SA to conquer the US Market. This Italian producer has just completed a production certification project by utilizing ITEMx®, a plug-and-play software tool launched by Genuine Way SA last fall 2019. ITEMx® is an online platform that allows brands to upload corporate […]