CERTIFY YOUR PRODUCTION STORY ON BLOCKCHAIN

ITEMx® is a digital platform that enables brands to create connectivity between products and consumers with the goal of showcasing its production history on the public blockchain.

This is one of the only tools available today that is offering the innovation of blockchain technology to small & medium sized businesses, with a specific focus on environmental and social impact documental certification

CERTIFY YOUR PRODUCTION STORY ON BLOCKCHAIN

HOW DOES IT WORKS

ITEMx® enables manufacturing brands to certify their supply-chain on the blockchain with just a few weeks of work and at an affordable pricing.

From the notarization of corporate documentation to the creation of customized native-mobile product interfaces, we offer a complete solution from A to Z.

PRODUCTION ANALYSIS

Genuine Way meets with the Brand to analyze its production history and identify the most effective narrative for the consumers.

BLOCKCHAIN NOTARIZATION

the ITEMx^® Platform receives a document batch and a smart-contract system proceeds to notarize it on the Ethereum blockchain.

CUSTOMIZED PRODUCT INTERFACES

Genuine Way develops and presents to the brand two customized templates of native-mobile interfaces to be associated to the products.

QR-CODE GENERATION

The ITEMx^® Platform generates one qr-code for each product included in the catalogue, enabling the brand to download its file or order a sticker system.

TRACEABILITY & CONSUMER LEADS

Once the products are on the market, the ITEMx^® Platform is used as an analytics dashboard tracking real time interactions with consumers.

CONSUMER

Scans the qr-code with his smartphone camera

Accesses the brand landing page

Explores the supply-chain on blockchain

Interacts with the brand and unlocks coupons

BRAND

Certifies its Supply-Chain

Achieves Product/Consumer Connectivity

Accesses real-time Traceability Data

Learns about its Consumers

Product Interface

TRANSFER YOUR VALUES

Every product has a story to tell.

A brand is something made of people and values, that often are not properly conveyed to the final consumer.

In a globalized world, where the manufacturer distributes through different kind of channels, it becomes essential that the product itself becomes the last brand-ambassador.

In 2020, 3.5 billion smartphones are in use worldwide: do not miss the opportunity to interact with them to tell your story.

BLOCKCHAIN

The ITEMx^® Platform integrates with the Ethereum public blockchain through a smart-contract system.

Once each set of corporate files are uploaded, the platform enables the user to
notarize this documentation on blockchain, making it therefore permanently available to consumers and unalterable. This initiative is conceived with the purpose of achieving a greater level of transparency between brands and consumers.

BLOCKCHAIN

The ITEMx^® Platform integrates with the Ethereum public blockchain through a smart-contract system.

THE CERTIFICATE

Genuine Way provides the brands with a certificate attesting that they have
registered their production data through the ITEMx^® Platform.
This document, notarized on Ethereum, serves as a useful way for the brand to
showcase its blockchain initiative to its B2B partners.

THE CERTIFICATE

Genuine Way provides the brands with a certificate attesting that they have
registered their production data through the ITEMx^® Platform.

This document, notarized on Ethereum, serves as a useful way for the brand to
showcase its blockchain initiative to its B2B partners.

THE DATABASE

Genuine Way has created an online database where all the the production documentation processed through the ITEMx^® Platform is made permanently
available to consumers.

The intent is to grow a catalogue of eco-sustainable and socially impactful brands, where each user can find specific info regarding their favourite productions, as well as discover new ones.