WWZERO JACKET

The first Vegan Certified Leather Jacket by Matchless London

Genuine Way SA
has verified and registered
this leather jacket as
Vegan certified and
100% recycled materials product

Matchless London is an innovator since 1899, first in the motorcycle industry then in the fashion industry. Carefully following the evolution of the market and positively incarnating the values of environmental sustainability, Matchless London is adding a new line of Vegan Leather Jackets to its collection.

By working with highly disruptive suppliers, the company has managed to source non-animal derived materials that assure the highest level of quality and resistance. This jacket is a testimony to the fact that the world can change towards better consumption solutions starting from today.

What is
Vegan Leather?

An alternative to leather is now in place, it is a vegan and sustainable option made with renewable resources. World demand for products having low environmental impact has finally a positive response.

Viridis® contains 43% of polyols coming from corn, the only existing PU having a total biobased content equal to
69%

Our carbon footprint reduction can be achieved without compromising on the look and on the range of choice.

Genuine Way SA,
blockchain service provider,
has requested and received
relevant documentation pertaining
the origin of this product.

Do you know the environmental impact of a cow?

This data is calculated on the four year
average life-span of a meet cow

CO2 EMISSIONS

Per Year: 120 kg of Methane
Per Life: 480 kg of Methane

WATER CONSUMPTION

Per Year: 7.200 Gallons
Per Life: 28.800 Gallons

FORAGE CONSUMPTION

Per Year: 11.000 Pounds
Per Life: 44.000 Pounds

100% Recycled Materials

By working with highly disruptive suppliers, the company has managed to source non-animal derived materials that assure the highest level of quality and resistance.

This jacket is a testimony to the fact that the world can change towards better consumption solutions starting from today.

Genuine Way SA, blockchain service provider, has requested and received relevant documentation pertaining the origin of this product.

Territory

The town of Mogliano Veneto, in the heart of the Trevisan province
is an area of Italy traditionally devoted to high-end clothing manufacturing...
The war for net zero carbon emission

Matchless London is heavily involved in this cause, having been invited by some old friends of the brand such as Arnold Schwarzenegger, Bill Clinton and Leonardo di Caprio, who are promotors of the environmental awareness movement, “World War Zero” (worldwarzero.com).

A new revolution is underway! A bold mission to combat climate change. A crucial war with the objective of steadily reducing harmful CO2 emissions and increasingly limiting the use of materials which are not fully recyclable.

Blockchain Certificate
Vegan Certificate
100% Recycled Products

CERTIFIED ON
BLOCKCHAIN

Vegan Certified

PRODUCT

WWZERO JACKET MAN

CERTIFIED

Vegan Certified

DETAILS

Lorem Ispum

DOCUMENTATION
PROVIDED

Doc 1

100% Recycled Materials

PRODUCT

WWZERO JACKET MAN

CERTIFIED

100% recycled materials

DETAILS

Lorem Ipsum

DOCUMENTATION
PROVIDED

Doc 1

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BLOCKCHAIN MEANS TRANSPARENCY

This batch of products has been verified trought the ITEMx® platform

ITEMx® is a digital platform that enables brands to upload corporate documentation and certificates on the Ethereum public blockchain. Blockchain is an online distributed ledger that allows users to store data in a permanent and inalterable way. The ITEMx® platform has been conceived with the goal of creating transparency between brands and consumers. Once the manufacturing documentation is registered on the public ledger, this information becomes permanently available to the consumer, allowing him to understand more about the quality and sustainability of a specific consumer good.
THE DATABASE OF GENUINEWAY

This product is part of the wider catalogue of productions that has been verified via blockchain through the ITEMx ® platform: please find out more about this and other verified brands on the online database of Genuine Way SA

The database of Genuine Way SA is an online directory that enables consumers from around the world to browse corporate documentation pertaining to the production of their favourite goods. It serves the purpose of creating a new standard of transparency between brands and consumers, supporting an evolution towards conscious consumption.

Please note that the database is currently under construction and will be made available shortly on genuineway.io

PRESERVING LOCAL HERITAGE

PRESERVING THE ENVIRONMENT

SUPPORTING LOCAL IMPACT

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