Genuine Way could not miss the appointment with Cibus, which represents the reference event of the Italian agrifood sector.

In a critical area such as food safety, Genuine Way represents the way to guarantee consumers the ability to instantaneously trace the entire lifecycle of food products, from the origin to the table giving consumers the chance to know the real story of what they eat simply scanning a QRCode. 

Blockchain technology means the transformation of our consumption by guaranteeing an unequaled level of transparency. The goal of blockchain technology is to identify where the product was made, who produced it, and who sold it. Systems track information relating to products as they make their way to the final consumer.

It’s the utmost possible level of transparency to validate and authenticate food origin and improve brand credibility.