Cantine Lizzano, when wine meets blockchain technology

Cantine Lizzano, a prestigious winery from Puglia (Italy), enters the ecosystem of Genuine Way. The project will focus on certifying a premium supply-chain of small local suppliers through the use of blockchain technology. This will enable consumers to understand what makes this wine a “made in Italy” excellency.

GDO-chain: blockchain for Large Scale Distribution

Are you ready for the first great news of 2021? From the strategic partnership among Genuine Way, MAS and Fluid Next comes GDO-chain: a tool designed to bring blockchain technology into Italian supermarkets. For the first time, GDO-chain will allow brands to certify their sustainability, short supply chain and social impact of the products present in the […]

Genuine Way: finalist in the “FoodTech 500” for 2020

Genuine Way has been selected as a finalist in the FoodTech 500 for 2020, the world’s first definitive list of the global entrepreneurial talent at the intersection between food, technology, and sustainability. Thank you Forward Fooding for choosing us and for issuing your yearly report. Everyday at Genuine Way we support a growing ecosystem of innovative European […]

New sustainable brands in Genuine Way family!

We are thrilled to announce that six ambitious and sustainable brands have joined the Genuine Way family. Let’s take a look at each of them to understand how they are positively affecting our planet, and at the same time obtaining huge commercial success ! Womsh Womsh has been producing sustainable footwear since 2014. The brand […]

Wear Me 30 Times, let’s be sustainable together!

From 24Th to 27Th September, WHITE SHOW Milano, the most important event of Milan fashion week, took place.

An event to restart together: the focus was on the new role of fashion, the future paradigms of retail and sustainability issues.

Genuine Way was partner of WSM, bringing its technological know-how in the blockchain field.

In particular, on Saturday 26Th September, our CEO Walfredo della Gherardesca partecipated in a panel regarding the future of retail and the opportunities that new technologies offer to increase counscious consume.

White Show Milano: fashion, future & sustainability

From 24Th to 27Th September, WHITE SHOW Milano, the most important event of Milan fashion week, took place.

An event to restart together: the focus was on the new role of fashion, the future paradigms of retail and sustainability issues.

Genuine Way was partner of WSM, bringing its technological know-how in the blockchain field.

In particular, on Saturday 26Th September, our CEO Walfredo della Gherardesca partecipated in a panel regarding the future of retail and the opportunities that new technologies offer to increase counscious consume.

AVANI Apparel: eco sustainable fashion brand chooses blockchain

Genuine Way is very happy to announce its partnership with AVANI Apparel – eco sustainable fashion brand – has chosen to adopt blockchain technology in order to certify its supply-chain. AVANI is an outstanding example of 100% sustainable fashion wear, producing its creation from Tencèl fibers and other innovative bio-degradable materials. The brand is able […]

Genuine Way Awarded by EOS.VC

Block.one announced its EOS VC Grants Program in December 2019, offering $50,000 to qualified recipients who are contributing to the advancement of the EOSIO ecosystem through innovative products and services. The funding is intended to enable promising businesses using or supporting the EOSIO protocol to progress from ideas to innovations. The funded projects represent a […]

Fratelli Corrà chooses Genuine Way to complete its product certification process.

Fratelli Corrà, the oldest and most traditional meat producer of the famous Trentino region (Italy), chooses Genuine Way to complete its product certification process. The local brand is nationally well know for guaranteeing premium quality gourmet specialities, with a special care for sustainability in the animal breeding as well as healthiness of their products. Through […]

Italian pasta to conquer the US market through the ITEMx® Certification Tool

SOLITALY, a brand specializing in traditional Apulian pasta products, partners with Genuine Way SA to conquer the US Market. This Italian producer has just completed a production certification project by utilizing ITEMx®, a plug-and-play software tool launched by Genuine Way SA last fall 2019. ITEMx® is an online platform that allows brands to upload corporate […]