Innovation platform born within the Sella group aimed at startups and companies that brings together talent with the aim of promoting processes of operational innovation and digital transformation. To be closer to local companies and help them innovate and build a more sustainable future together, Genuine Way is also proud to announce that it has […]

Tecnopolo Fondazione Agire

Fondazione Agire Tecnopolo

Genuine Way has new offices in Lugano! We are at Tecnopolo Fondazione Agire, the Swiss organization that addresses the needs of the technology and business incubators and that represents their interests with the goal of the development of biotech internationally, promoting innovation and supporting its members. The companies present at the Tecnopolo Ticino have to […]

Gitex Global in Dubai

Gitex Global Eventi e Fiere Genuine Way

Genuine Way will attend Gitex Global in Dubai to celebrate the digital revolution, gathering new info and joining the world’s most vibrant community network of technical minds, skills and talent that showcase the creative ingenuity behind the industry’s most ground-breaking technologies. A community that meets for incredible networking, knowledge exchange and business empowerment aiming at […]

Maakola and Genuine Way debut at the New York Fashion Week

Maakola e Genuine Way

Maakola and Genuine Way debut at the New York Fashion Week and get blockchain technology on the catwalk. Maakola leverages Genuine Way’s blockchain technology to show consumers its policy and transparency, every Maakola piece comes with a qrcode detailing the production process that we verified and notarized on blockchain. Two years ago we started working […]


Cibus agritech

Genuine Way could not miss the appointment with Cibus, which represents the reference event of the Italian agrifood sector. In a critical area such as food safety, Genuine Way represents the way to guarantee consumers the ability to instantaneously trace the entire lifecycle of food products, from the origin to the table giving consumers the […]

Euro Green Award EGA

Ega Green Award

#genuineway is happy to announce that the TOP20 brands of this year’s #eurogreenaward have been selected! We are absolutely thrilled with the overwhelming response and quality of the applications. We received a wide variety of sustainability ideas & ESG innovations coming from all over Europe.It has been a very hard task for Genuine Way and for our international […]

Progetta in verde

progetta in verde Genuine Way

Four of the most prestigious fashion and design academies in Italy have come together to promote the theme of sustainability among their students. Progetta in Verde is a “talent competition” created by Genuine Way and the Italian Fashion & Design Academy to encourage Italian academia to reflect on these important issues within their study programs […]

Genuine Way at Gulfood Dubai: jumping in the future!

The first International fair in the presence of visitors took place in Dubai from February 21st through 25th.Gulfood  was the first fair following one year  of Covid-19 global pandemic and is also one of the most important world event regarding food.  We were so lucky to have the opportunity to take part in it; we choose to attend […]

Genuine Way: finalist in the “FoodTech 500” for 2020

Genuine Way has been selected as a finalist in the FoodTech 500 for 2020, the world’s first definitive list of the global entrepreneurial talent at the intersection between food, technology, and sustainability. Thank you Forward Fooding for choosing us and for issuing your yearly report. Everyday at Genuine Way we support a growing ecosystem of innovative European […]

New sustainable brands in Genuine Way family!

We are thrilled to announce that six ambitious and sustainable brands have joined the Genuine Way family. Let’s take a look at each of them to understand how they are positively affecting our planet, and at the same time obtaining huge commercial success ! Womsh Womsh has been producing sustainable footwear since 2014. The brand […]