Welcome to our Sustainability Challenge!

enter to register
each time you
wear this item

WearMe30Times is a slow-fashion initiative co-created by Maakola, a sustainable fashion brand from Ghana, and Genuine Way, a Swiss tech provider focused on supporting the “conscious consumption” movement through the use of blockchain technology.

In 2016, climate activist Livia Firth successfully launched the #30Wears campaign, an initiative aimed at increasing consumers’ awareness towards the problem of waste relating to the fashion industry.



Register via Instagram or Facebook

Select the corresponding brand and item from the partner catalogue

Take a selfie with the clothing item and share it on social media

Watch the Sustainability Counter increase of 1 unit towards the 30 unit goal!

Win special surprises and be recognized as a conscious consumer

Are you using a desktop or a tablet?

Scan the qr-code with your smartphone please.

Thank you!