Italian pasta to conquer the US market through the ITEMx® Certification Tool

SOLITALY, a brand specializing in traditional Apulian pasta products, partners with Genuine Way SA to conquer the US Market. This Italian producer has just completed a production certification project by utilizing ITEMx®, a plug-and-play software tool launched by Genuine Way SA last fall 2019. ITEMx® is an online platform that allows brands to upload corporate […]

Matchless London launches the Vegan Jacket: an ITEMx certified product

Matchelss London, a historic brand of the motorcycle industry and now also a fashion brand, is evolving towards environmental sustainability. They are therefore about to launch their first Vegan Jackets, which are leather jackets entirely made by using vegetable-derived materials. Genuine Way will take care of connecting the physical jackets to its ITEMx digital interface, […]

Genuine Way is presented at the SMAU Convention as the new partner of Assolombarda

My Chic Jungle and Genuine Way are the new tech partners of Assolombarda. Together, these companies intend to become a key-player in facilitating adoption of blockchain solutions within the companies of the Lombardy region. During the SMAU 2019 in Milan a panel of speakers was organized – including the CEO of Genuine Way – to […]

Genuine Way launches BlockWine at the Milano Wine Week 2019

During this years Milano Wine Week, Federico Gordini and Genuine Way presented their new BlockWine application – a vertical certfyng tool dedicated to the wine industry. As a result of this partnership, Blockwine proposes itself as one of the first blockchain-integrated tools actively commercialized in Italy today. It will not only support consumers in understanding […]

Vatican Summit: Genuine Way supporting the African Harambeans

The CEO of Genuine Way accompanies the African delegation of the Harambeans to meet Pope Francis in the Vatican. Harambeans is the association of African entrepreneurs who studied in the USA and then returned to their home to bring technological innovation. Genuine Way is a technological partner of the Harambeans supporting those African companies that […]