The ID Factory e Genuine Way

Genuine Way sigla una partnership con The ID Factory per misurare le performance di sostenibilità della filiera del fashion & luxory.

Genuine Way vince il bando Smart&Start di Invitalia e apre la sua prima branch italiana

Grazie al contributo di Invitalia, la startup  Genuine Way metterà la sua prima bandierina a Salerno, amplierà il team con nuove figure tecniche e svilupperà nuove funzioni della piattaforma. Con la vincita del bando Smart&Start di Invitalia si arricchisce di un nuovo importante risultato il percorso di crescita di Genuine Way. La societá di software, […]

Aceto di mele Ponti

Tramite un QR-code presente sulle etichette degli aceti di mele 100% italiane Ponti, Genuine Way rende possibile conoscere in tempo reale varietà, data e comune di raccolta delle mele. Attraverso il sistema blockchain, Ponti rinnova il suo impegno verso la trasparenza, la sicurezza e la tracciabilità.

Genuine Way at Gulfood Dubai: jumping in the future!

The first International fair in the presence of visitors took place in Dubai from February 21st through 25th.Gulfood  was the first fair following one year  of Covid-19 global pandemic and is also one of the most important world event regarding food.  We were so lucky to have the opportunity to take part in it; we choose to attend […]

Cantine Lizzano, when wine meets blockchain technology

Cantine Lizzano, a prestigious winery from Puglia (Italy), enters the ecosystem of Genuine Way. The project will focus on certifying a premium supply-chain of small local suppliers through the use of blockchain technology. This will enable consumers to understand what makes this wine a “made in Italy” excellency.

GDO-chain: blockchain for Large Scale Distribution

Are you ready for the first great news of 2021? From the strategic partnership among Genuine Way, MAS and Fluid Next comes GDO-chain: a tool designed to bring blockchain technology into Italian supermarkets. For the first time, GDO-chain will allow brands to certify their sustainability, short supply chain and social impact of the products present in the […]

Genuine Way: finalist in the “FoodTech 500” for 2020

Genuine Way has been selected as a finalist in the FoodTech 500 for 2020, the world’s first definitive list of the global entrepreneurial talent at the intersection between food, technology, and sustainability. Thank you Forward Fooding for choosing us and for issuing your yearly report. Everyday at Genuine Way we support a growing ecosystem of innovative European […]

New sustainable brands in Genuine Way family!

We are thrilled to announce that six ambitious and sustainable brands have joined the Genuine Way family. Let’s take a look at each of them to understand how they are positively affecting our planet, and at the same time obtaining huge commercial success ! Womsh Womsh has been producing sustainable footwear since 2014. The brand […]

Wear Me 30 Times, let’s be sustainable together!

From 24Th to 27Th September, WHITE SHOW Milano, the most important event of Milan fashion week, took place.

An event to restart together: the focus was on the new role of fashion, the future paradigms of retail and sustainability issues.

Genuine Way was partner of WSM, bringing its technological know-how in the blockchain field.

In particular, on Saturday 26Th September, our CEO Walfredo della Gherardesca partecipated in a panel regarding the future of retail and the opportunities that new technologies offer to increase counscious consume.

White Show Milano: fashion, future & sustainability

From 24Th to 27Th September, WHITE SHOW Milano, the most important event of Milan fashion week, took place.

An event to restart together: the focus was on the new role of fashion, the future paradigms of retail and sustainability issues.

Genuine Way was partner of WSM, bringing its technological know-how in the blockchain field.

In particular, on Saturday 26Th September, our CEO Walfredo della Gherardesca partecipated in a panel regarding the future of retail and the opportunities that new technologies offer to increase counscious consume.