From 24Th to 27Th September, took place WHITE SHOW Milano, the most important event of Milan fashion week.

An event to restart together: the focus was on the new role of fashion, the future paradigms of retail and sustainability issues.

Genuine Way was partner of WSM, bringing its technological know-how in the blockchain field.

In particular, on Saturday 26Th September, our CEO Walfredo della Gherardesca partecipated in a panel regarding the future of retail and the opportunities that new technologies offer to increase counscious consume.