Wear Me 30 Times, let’s be sustainable together!

From 24Th to 27Th September, WHITE SHOW Milano, the most important event of Milan fashion week, took place.

An event to restart together: the focus was on the new role of fashion, the future paradigms of retail and sustainability issues.

Genuine Way was partner of WSM, bringing its technological know-how in the blockchain field.

In particular, on Saturday 26Th September, our CEO Walfredo della Gherardesca partecipated in a panel regarding the future of retail and the opportunities that new technologies offer to increase counscious consume.